Alain is a usability and user experience research consultant for UX Recherche since 2013, as well as the founding manager of M2i Consultants Marketing: Marché, Intelligence, Intégration.

Alain has over 25 years of experience in market research. Since  graduating with a bachelor’s degree in Administration at Concordia University in 1987, he has worked for many international research agencies (Market Facts, Synovate, Total Research, Cheskin & Masten) and as lead hundreds of qualitative and quantitative studies. 

His qualitative research expertise includes mastering many qualitative techniques: moderating focus groups, in-depth or one-on-one interviews, projective techniques as well as ethnography.

In the quantitative realm, he conducted mandates using many different data collection techniques (telephone, web, face to face) and many modelling techniques based on the specific study needs and business decisions at hand.

Since the turn of the decade, he has been particularly interested in the new data collection and analytical tools available through mobility, eye-tracking and semantic analytics.

Alain is member in good standing of the Marketing Research and Intelligence Association (MRIA), of the American Marketing Association (AMA) as well as of the User Experience Professionals Association (UXPA). Furthermore, he is actively involved in many sectorial initiatives and co-presided the program committee for the MRIA’s 2009 National Conference in Montreal.

Access résumé
Usability and User Experience
Research Consultant
T : (+1) 514-670-8988
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